Kerala tourism is planning to appoint Cricketer Sachin Tendulkar, actress Deepika Padukone, cricketer Steve Waugh footballer Didier Drogba as the goodwill ambassadors. These are possible names that could be the ambassadors, says Tourism Minister, AP Anil Kumar, and Government of Kerala. An aggressive promotion campaign will be planned by the Kerala government.
In the previous government, Kodiyeri Balakrishnan announced that Amitabh Bachchan will be state’s tourism ambassador. Later, the government withdrew from the offer. Tourism is one of the main sources of income for Kerala. There is a growth of tourists from 6.50 Lakh in 2010 to 7.3 Lakh in 2011. The number of domestic tourists has also
A financial services company was promoted by former Australian cricket team captain Steve Waugh. He made a visit to Kerala for this. He expressed his interest to promote Kerala Tourism if there is a need. So, the Kerala Tourism Department has approached the cricketer and he will be also seen as an ambassador of Kerala Tourism. EM Najeeb, Chairman & Managing Director – Airtravel Enterprises Group of Companies said that appointing goodwill ambassadors is a great idea. The Kerala tourism could be promoted to a great extend when there are more people to endorse Kerala Tourism.
Kerala Tourism is eager in promoting the tourism to more places so that the income could be increased. Most of the state income is obtained from the Kerala tourism. One of the highlights of Kerala Tourism is the use of Medias to increase the publicity. The ad film of Kerala Tourism Department, ‘Your moment is waiting’ has been very successful; in getting national and international recognition. The ad film many awards in the advertisement competitions. One of the latest methods adopted is by endorsing the tourism by using brand ambassadors.
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